Take a look at our timeline and discover
some of the moments that made us.
Tom Joule starts selling clothing at a
country show in Leicestershire. It was
quite an in-tents experience.
We're delighted to set up our trade
stand for the first time at the prestigious
and historic Burghley Horse Trials.
We're proud to say we've had a stand
there every year since.
Tom's sister, Martine sells a rather splendid hat to Her Majesty, Queen Elizabeth II at the Royal Windsor Horse Trials. The Queen of the Netherlands also picked up a hat... A very royal horse trials indeed.
We sell our first stripy top -
the inspiration for our best-loved
Harbour Top. To date we've
sold over three million!
We're open! The first Joules' store
opens in Market Harborough.
On the mooooove! We move from
Tom's house to a converted cowshed
at Rectory Farm, Market Harborough.
(a big step for a brand that
started in a field). Now simply
www.joules.com, our site gets
over 25 million visits a year.
John Lewis starts selling Little
our favourite department store sells our
women's, men's, children's and
We drive a tractor down The Mall in London for
a photoshoot - we really did go to town.
We say a brilliantly British 'hello' to
the Big Apple as we open our first
Our continued success leads to
Joules flotation on the stock market.
We raised over £40,000 in our
Charity Week. Staff took part in
fancy dress, raffles, auctions and
a few of us even faced the Three
Peaks Challenge to raise money
for our chosen charities - Hospice
UK, Farms For City Children,
Nuzzlets and The Prince's Trust.
We celebrate our 30th year! And there's
plenty to be excited about - from a new
head office (in Market Harborough, of
course) to new store openings, new
collections and new collaborations.
Here's to the next 30 years...